Bob Cronin Authors Mass High Tech Article on the Role
of the Sales Pipeline in the Transaction Process

BOSTON, Massachusetts—The September 19, 2008 issue of Mass High Tech features an article by Senior Managing Director of Stonebridge Technology Associates, Bob Cronin. Discussing the importance of the sales pipeline in the transaction process, Cronin cites key benefits and shares best practices for creating and maintaining a detailed sales pipeline. As Cronin explains, not only is it a critical factor in achieving your strategic objectives, a well-developed sales pipeline can demonstrate evidence of your company’s present and future business prospects—an invaluable tool in the capital raising or M&A process.

To access the full article, click here.

Bob Cronin can be reached at rcronin@stonebrtech.com or (617) 357-1770.

About Stonebridge Technology Associates

One of New England’s largest independent investment banking firms, Stonebridge Technology Associates—a division of Stonebridge Associates—specializes in providing merger and acquisition (M&A), divestiture, private placement, and strategic financial advisory services to middle market and emerging growth companies in the healthcare and technology sectors. Applying a wealth of industry experience, superior technical skills, and structuring expertise to every engagement, Stonebridge Technology Associates develops creative solutions to help clients achieve superior outcomes. Since 1986, Stonebridge has closed over $3 billion in private financings and advised on over 300 M&A transactions and advisory assignments. Member FINRA/SIPC. For more information, please visit www.stonebr.com.